Central South America hotel performance for March 2020

In its first month with a visible impact from the COVID-19 pandemic, the Central/South America hotel industry reported steep declines in the three key performance metrics during March 2020, according to data from STR.

U.S. dollar constant currency, March 2020 vs. March 2019  
• Occupancy: -48.0% to 31.0% 
• Average daily rate (ADR): -6.1% to US$85.61 
• Revenue per available room (RevPAR): -51.2% to US$26.56 
The absolute occupancy and RevPAR levels were the lowest for any month on record in the region.  

Local currency, March 2020 vs. March 2019 

• Occupancy: -49.6% to 30.5% 
• ADR: -0.7% to COP272,820.00 
• RevPAR: -50.0% to COP83,252.00 
The absolute occupancy was the lowest for any month in STR’s Colombia database. Bogotá experienced a 48.4% decrease in occupancy. A detailed look into Colombia’s early March daily data can be found here. 

• Occupancy: -43.0% to 32.4% 
• ADR: -9.9% to BRL294.19 
• RevPAR: -48.6% to BRL95.43 
The absolute occupancy level was the lowest for any month in STR’s Brazil database. When looking at key markets, Rio de Janeiro and São Paulo recorded occupancy declines of 46.2% and 46.9%, respectively.